Hashtags are very popular in all social networks including Twitter. A hashtag offers an easy way of labeling a tweet to categorize it. While you can make up your own hashtag when you tweet, it makes more sense to use popular hashtags relevant to your tweet. This ensures your tweet will be found when users search for these popular hashtags. That being said, you should also make sure your hashtag is relevant to the tweet you are posting.
In this article, we show you how to find hashtags relevant to your niche.
First, sign up for an account here if you have not already. Once you login, you will see the main hashtag search prompt. Begin entering a general hashtag in your niche, let us say #food. A suggestion box opens up listing the hashtags matching your search, along with an indication of tweet frequency. Pick one and click Analyze.
You can now see a chart of the relative performance of the hashtag in the past 7 days. This chart shows you the number of tweets each day with the given hashtag. Keep in mind that the number is based on a sample of the data. The actual number of tweets could be higher but since Twitter does not make this number available, what you see is an estimate of the actual numbers. It is intended for judging how popular the hashtag was in the past 7 days.
The next section we see is the number of tweets by the hour of posting in the past 7 days. This chart helps you determine the relative frequency of tweeting within the day. You can use this information to determine the best time for posting a tweet with this hashtag. For maximum number of engagements, you want to pick a time when the frequency is the highest.
An influencer is a person within a niche with a sway over a target audience. Within the context of Twitter, it could mean a person with a large number of followers, or whose tweets are highly engaging.
You need to find influencers within your niche for effective influencer marketing. Influencer marketing is used within social media for product endorsements, product placement and brand mentions within their tweets. Since they have a large following and considerable reach, their testimonials for your product could enhance your brand and increase sales for your business.
After you have searched for a hashtag, you can click the Engagement in the sidebar menu. You will then see the chart above which shows the top users whose tweets got the most engagement within the past 7 days.
To view the influencers as a list (for sorting, searching, etc), you can click the Table tab. The application shows you the list of influencers sorted by engagement. You can click on the table header to sort by a different criteria, say number of followers.
You can also click on each of the influencers name to be taken to their profile page, where you can check tweets, followers, etc.
Tweets sentiments are important to guage how users feel about a particular topic. Our application supports sentiment identification from the tweets using machine learning algorithms. To view sentiments associated with a hashtag, click the Sentiments menu item. The sentiments are classified as positive, negative and neutral with the numbers indicating the general tone of tweets within the past 7 days.
After searching for a hashtag, you would like to know other popular and related hashtags. This is so you can target more eyeballs and add more relevant hashtags to your tweet. To do that, click the Related menu item. The application shows you a list of hashtags that are commonly used with the one you searched. You can copy one or more of these hashtags and add them to your tweet.